I need a hero
Choosing a "hero product" can be a game-changer for the strategic marketer.
Identifying one standout product or service to become the focal point of your sales efforts plays a pivotal role in driving sales and building brand recognition.
A hero product simplifies your sales pitch. Rather than bombarding potential customers with a multitude of options, you can lead with a single, compelling offering. This focused approach not only makes it easier for your sales team to convey value but also reduces decision fatigue for customers, making it more likely for them to convert.
Your hero product should be a beacon for your brand. It serves as a memorable symbol that customers associate with your company. As this product gains recognition and trust in the market, it can act as a gateway, encouraging customers to explore your broader product or service portfolio. In this way, a hero product not only boosts immediate sales but also acts as a powerful driver for overall brand growth.
Associate positive feelings with your hero product by putting it on the top of your website, bold as brass on your flyers, and confidently in your social media. You may choose to change your hero product from time to time, helping create awareness of your broader portfolio, but be thoughtful. Changing too often can create confusion and prevent your primary product from gaining the traction and reputation you want.
Your hero product should be one that visually attracts buyers, so it might not be your primary product. Perhaps your primary product is a metal box but your secondary product has a great look to it. That’s okay. Your goal is to attract people to your portfolio and solutions.
If you aren’t sure what your hero product is or how to highlight it in your marketing, let us help! We’ll look at your portfolio and help you identify the right product and where to publish it.
Disclaimer: portions of this article may have been contributed by AI. 11-11 Marketing partners with AI to generate content quickly, editing and perfecting content before publication.
